AusShop Guide Team at Shopping Center Conference

About AusShop Guide

Your trusted authority on Australian shopping destinations since 2015

Our Story

AusShop Guide began in 2015 when founders Emily Richards and David Chen, both retail industry veterans, recognized a gap in the market for comprehensive, quality information about Australia's premier shopping destinations. After struggling to find detailed guides for international visitors seeking Australian shopping experiences, they decided to create the resource they wished had existed.

What started as a simple blog featuring reviews of Melbourne's shopping centers quickly expanded as readers from across Australia and international tourists began requesting information about shopping destinations in other cities. By 2017, AusShop Guide had evolved into a comprehensive platform covering all major shopping centers across Australia's metropolitan areas.

In 2019, we expanded our team to include retail analysts, tourism experts, and content specialists, allowing us to provide deeper insights into Australia's retail landscape. The same year, we launched our popular shopping center tours program, which has since guided over 5,000 international visitors through Australia's most impressive retail destinations.

Today, AusShop Guide is recognized as Australia's leading authority on retail destinations, working with shopping center operators, tourism bodies, and retail brands to connect shoppers with exceptional experiences. Our website serves over 2 million visitors annually, while our team continues to grow and evolve alongside Australia's dynamic retail sector.

Our Mission & Values

Our mission is to connect shoppers with Australia's finest retail destinations through expert guidance, insider knowledge, and authentic insights.

Authenticity

We provide honest, unbiased evaluations of shopping destinations based on real experiences. Our recommendations are never influenced by commercial partnerships.

Excellence

We maintain the highest standards in our research, content, and services, constantly updating our information to ensure accuracy and relevance.

Inclusivity

We believe shopping experiences should be accessible to everyone. We highlight centers with strong accessibility features and diverse retail offerings for shoppers of all backgrounds.

Innovation

We embrace new technologies and approaches to enhance how people discover and experience retail destinations, staying ahead of trends in both retail and digital information.

Meet Our Team

The experts behind Australia's premier shopping guide

Emily Richards

Co-Founder & CEO

With over 20 years in retail development and management, Emily previously led retail strategy for Westfield in Australia before founding AusShop Guide. She brings expert knowledge of retail trends and consumer behavior to our platform.

David Chen

Co-Founder & CTO

David combines his background in retail analytics with digital expertise to drive AusShop Guide's technological innovation. His previous roles at Tourism Australia and major retail groups inform our data-driven approach.

Olivia Thompson

Content Director

Olivia leads our content strategy with her background in fashion journalism and retail marketing. Her expertise in Australian fashion and retail trends ensures our guides remain fresh and relevant.

Michael Torres

Tourism Partnerships Manager

Michael specializes in connecting international visitors with authentic Australian shopping experiences. His multilingual capabilities and background in tourism help bridge cultural gaps for international shoppers.

Our Achievements

Key milestones in our journey to retail excellence

Australia's Best Retail Guide 2022

Recognized by the Australian Retail Association for excellence in retail content and consumer guidance. This prestigious award acknowledges our commitment to providing comprehensive, accurate information about Australia's shopping destinations.

2 Million Annual Visitors

Our platform now serves over 2 million visitors annually, with users from 45+ countries seeking information about Australian shopping destinations. This milestone represents a 300% growth in our audience over the past three years.

Strategic Partnerships

Established official partnerships with Australia's top 15 shopping center operators and 5 state tourism bodies. These relationships allow us to provide exclusive insights and special offers to our users while supporting the growth of Australian retail.

Media Recognition

Featured in leading publications including The Australian, Sydney Morning Herald, and international travel magazines. Our team members are regularly interviewed as retail experts by media outlets seeking insights into Australian shopping trends.

What People Say

Feedback from our partners and users

"AusShop Guide has become an invaluable partner for Chadstone Shopping Centre. Their detailed coverage and influential platform have helped us reach international visitors and showcase our unique retail experience to a global audience."

James Wilson

Marketing Director, Chadstone Shopping Centre

"As a tourism body, we've found AusShop Guide to be the perfect partner for promoting Australian retail to international visitors. Their team understands the unique needs of tourists and has helped position shopping as a key attraction for visitors to Australia."

Sarah Zhang

International Markets Manager, Tourism Australia

"Planning my shopping itinerary for Sydney and Melbourne would have been impossible without AusShop Guide. Their detailed information about Australian shopping centers, local brands, and tax refund processes made my experience so much more enjoyable and efficient."

Rebecca Miller

International Visitor from United States

Our Work In Action

Capturing Australia's retail excellence

Want to Work With Us?

Whether you're a shopping center operator looking to showcase your destination, a retail brand seeking exposure, or a tourism body interested in promoting Australian shopping experiences, we'd love to hear from you. Our team specializes in creating tailored solutions to highlight the best of Australian retail.

Contact Our Team